CRM Marketer

Otravo B.V.

40 hours

Will you become our new CRM Marketer?

As a CRM Marketer, you are responsible for creating and executing the vision and strategy of our CRM marketing. You have the ownership of our email marketing tooling in Salesforce Marketing Cloud. With your experience and passion, you help us in our ambition to mature the usage of our owned media and especially our email marketing activities within the entire customer journey. In this role you will have the opportunity to set the fundament of our international future proof CRM activities.

Together with our digital marketers you activate the available customer data through email. This varies from automated journey flows, segmented email newsletters and targeted campaigns. Your experience helps us to increase our email marketing maturity level by testing and improving on a local and internal scale. This way we increase the relevance of the messages we bring to our audiences, which results in an increased commercial value.

Are you the experienced CRM Marketer that really has a customer centric way of thinking and acting, that is excited to take this challenge and inspire customers in their post Covid-19 travel dreams? If yes, send us your resume and motivation by email.

If you have question about this open position, feel free to contact us.

Sander van Veen
Head of Marketing
Email: [email protected]
Phone number: +31 (0)6 420 179 73

Apply procedure

  1. Application
  2. First round: interviews
  3. Second round: interviews and optional an assessment
  4. Job offer
  5. Welcome on board!

Everything summed up

Tasks and responsibilities
  • You maintain and increase the usage of Salesforce Marketing Cloud.
  • You build a roadmap to grow email marketing within Otravo.
  • You demonstrate your experience of Salesforce Marketing Cloud and the journey builder.
  • Together with the digital marketers you create an email strategy per brand.
  • You develop HTML email templates.
  • Together with our data team you activate and enrich available customer data.
  • You develop an email lead generation campaign to grow the quality and quantity of our email database.
  • You have a test & learn attitude.
What we offer
  • A fulltime job role with a competitive salary.
  • Flexibility to work remote.
  • An international team of marketing experts.
  • 24 paid vacation days and 6 ATV days.
  • Benefits in terms of health and pension.
  • Discounts on your holiday trips.
  • Free travel and cancellation insurance.
  • And as soon as we can work in the office again…
  • A modern workspace in Amsterdam-Halfweg – The Netherlands
  • Free use of our company gym.
  • Healthy lunches and free fruit.
  • Travel expenses.
Our wishlist
  • You have a bachelor or master’s degree in digital marketing and at least 3 years experience in CRM / Email marketing.
  • You have a proven track record in using Salesforce Marketing Cloud.
  • You speak excellent English. Dutch or Spanish would be a great asset.
  • You understand HTML and SQL.
  • You have strong analytical skills.

This is what is important to us

Among our 600 employees, you will find a great variety of people: a beautiful blend of nationalities and cultures. But we’ve all got these features in common:


We take responsibility, are proactive and work towards a solution.

Customer focus

Our customer is key in product development, usability, sales and after care.

Team work

We work as one team, listen to each other, are patient and learn from each other.

Innovation & Improvement

We strive for continuous improvement in our work and our service to the customer.

Result orientation

We are focused, goal oriented, and find new ways to achieve great results for both the customer and Otravo.


Respond to this vacancy! We gladly receive your motivation and CV via the apply-button below. Do you have any other questions? Contact our recruiter via [email protected] .

Apply procedure

  1. Application
  2. First round: interviews
  3. Second round: interviews and optional an assessment
  4. Job offer
  5. Welcome on board!